Manulife Purchases Naming Rights to Canada Games Centre
February 25, 2026
Our Story Continues
For almost 15 years, you’ve helped us grow the Canada Games Centre into a welcoming, active community space. We’re grateful for your continued support and commitment to building a healthier, happier community with us.
HRM has entered into a 10-year naming rights partnership with Manulife. We are excited to now welcome members and guests to the Manulife Recreation Centre.
What’s important to know:
- We continue to operate as a non-profit society, and an HRM-owned facility
- Our programs, memberships, and services will not change
- Our mission to support healthy, active living for everyone stays the same
This partnership with Manulife will allow us to build on that mission. Manulife shares our belief that health and wellness are essential to a thriving community, and this collaboration will strengthen the programs and services you already value and allow future capital investments into the Centre.
You’ll start to see branding changes in and around our Centre starting mid-May. Our digital footprint will also be changing:
- Week of June 1: Our new website will be searchable at manuliferecreationcentre.ca
- Week of June 1: We will be using new email addresses. All contacts will be updated on our website
- Week of June 1: Social media channels will be searchable at @manuliferecreationcentre
- March-June (Exact Dates TBD): Transition in MyREC from Canada Games Centre to Manulife Recreation Centre will be done over the course of a few months. All programs, classes and courts will be booked under Manulife Recreation Centre from there onward
We appreciate the memories and sense of community the Canada Games Centre has created over the past 15 years. As we continue our commitment to healthy active living through a partnership with Manulife, we know that our community will continue to embody our values, and we will continue to create new memories and build a healthier community.
FAQ’s
- Why is the name changing?
The Halifax Regional Municipality (HRM) has entered into a 10-year naming rights partnership with Manulife. - What is the new name?
The Canada Games Centre will now be called the Manulife Recreation Centre. - Who owns and operates the Centre now?
Ownership and operations have not changed. The facility is still owned by HRM and is operated by a non-profit society. - What did HRM receive for the naming rights?
HRM has signed a 10-year term partnership with Manulife and will receive $1 million ($100,000 annually). - Where does the money go, from the sale of the naming rights?
The money will go towards capital projects to be used for Manulife Recreation Centre facility improvements. - Why Manulife?
Manulife shares our commitment to health, well-being, and community. Their support allows us to grow and sustain our mission. - Will the Canada Games Centre branding/logo disappear immediately?
Changes will roll out gradually starting in May. You may see both names for a short period. - Will my membership change or cost more?
No. Your membership, pricing, and benefits remain the same. - Do I need a new membership card?
No. Your current card and MyREC login details remain valid. Over time, branding updates will be introduced, but your access won’t be interrupted. - How does this rebrand affect the online registration system, MyREC?
The rebrand does not affect how you register. MyRec remains the same, and you’ll log in as usual. The only change is in the search filter – Look for Manulife Recreation Centre instead of Canada Games Centre when booking. More details will be provided to members when the transition date is finalized. - What about guest passes with the Canada Games Centre name?
All current passes remain valid. - Will programs, classes, or schedules change?
No. Everything you know and love about the Centre continues as before. - How is Manulife Recreation Centre honouring the legacy of the 2011 Canada Games?
The Canada Games legacy remains part of our history. The facility was built for the 2011 Canada Games, and that legacy will always be recognized and celebrated in our story. We remain committed to promoting fitness, wellness, and supporting high-performance sport and athlete development.
If you have any further questions or concerns, our membership team is here to help at membership@canadagamescentre.ca.